Winding Road Racing Opens New California Store At Thunderhill Raceway Park

By Luciana D'Andretta

February 17, 2017

Parents are typically excited to welcome a new arrival to the family, and so we are excited to announce a new partnership between Winding Road Racing and Thunderhill Raceway Park through which WRR will be the on-site retail provider of motorsports equipment at Thunderhill. As part of this partnership, Winding Road Racing will be opening its fourth retail location, serving Northern California road racers and visitors from around the world who race at Thunderhill in events like the NASA’s renowned 25 Hours of Thunderhill. Winding Road Racing currently serves the Southern California market from its SoCal store in Fountain Valley.


The new retail store will be open to the public starting on Friday, February 24, 2017. With the opening of the retail store, racers at Thunderhill have access to safety gear and equipment without having to leave the track. A broad selection of top-tier products from Stilo, Alpinestars, Sparco, Black Armor, Longacre, Simpson and AIM Data will be in stock.



We talked to David Vodden, the well-known CEO of Thunderhill, and he said “We are thrilled to welcome Winding Road Racing on-site at Thunderhill Raceway Park as part of our continued expansion. Winding Road Racing brings years of racing equipment expertise gained from its online store and retail locations. We’re pleased that Thunderhill racers can now experience Winding Road Racing’s customer service and product expertise just steps from our paddock.”



The new retail store will be outfitted with a wide range of road racing gear and equipment: helmets and accessories, racing suits, gauges, tools, shoes, gloves, nomex underwear, lap timers, and much more, along with Thunderhill’s current lines of memorabilia and snacks. Customers can also select from over 5000 road racing products online at and have their purchases delivered to Thunderhill for pick-up in-store.

This will be the fourth Winding Road Racing retail store following the openings in Southern California, Bowling Green, KY and Austin, Texas.

The Winding Road Racing store at Thunderhill Raceway Park is located in the Pro Shop Building at 5250 Hwy 62 Willows, CA 95988.