Rumors: Industry Report—Apple Working On An iCar?

By Doran Dal Pra

March 01, 2012

When a company like Apple does anything at all, people pay attention. And even when there are rumors Apple might be up to something, it definitely becomes news. The China Car Times is reporting that Apple could be in the process of working on its long-rumored iCar.

It seems that human resource companies affiliated with the technology giant have been scouring the virtual pages of the networking website Linkedin for engineers experienced in the automotive field. What this could also mean is that Apple is working not on a bespoke vehicle, but on creating in-car information/entertainment systems, potentially using its iCloud platform. Rival company HTC has already integrated its software into a car with the Roewe 350, a vehicle found in the Chinese market.
As Apple continues to innovate and technology finds its way into more and more areas of life, automobiles are a likely and logical place for the company to expand into.
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China Car Times