Porsche Announces New “Macan” Model

By Seyth Miersma

February 16, 2012

Porsche purists, enemies of “crossovers,” and the sort of folks that can’t stomach a “four-door coupe” had best get those oft-raised hackles ready—the Porsche Macan is coming.
The German automaker has released a brief press release, announcing the name for its upcoming sub-Cayenne sized CUV (heretofore referred to as “Cajun”). “Macan” is derived from the Indonesian word for “tiger” (obviously), and is clearly meant to be evocative in a manner that only German executives can really fathom.
The Q5-based (most likely) Macan is confusingly referred to by Porsche as being an “SUV,” a “sports car,” and an“off-road car,” meaning, most likely, a sort of tall, all-wheel-drive thing that most of us would call “crossover.”
No word yet on the timing for Macan launch, but Porsche has provided a sort of teaser video (below) that involves an awful lot of outdoor activities. Enjoy.
Please scroll down to read the brief Porsche press release.

Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart’s new sports car in the SUV segment has been given the name Macan. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics“ core characteristics of the new off-road car.
The Macan combines all sports car characteristics with the benefits of a SUV and is a genuine Porsche, said Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG. The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations.
As the fifth Porsche model line, the Macan is a central plank of Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne. The SUV will start coming off the production lines in Leipzig in 2013. To that end, the site in this city in Saxony is being expanded into a fully-fledged production plant including body assembly line and paint shop“ with 500 million euro of investment one of the biggest building projects in Porsche’s corporate history. In the medium-term, the sports car manufacturer will be creating more than 1,000 new jobs here.

Word names at Porsche have a concrete connection with the corresponding model and its characteristics: the name Boxster describes the combination of boxer engine and roadster, Cayenne stands for sharpness, the Cayman is snappy and agile and a Panamera is more than a Gran Tourismo, capable also of winning the Carrera Panamericana long-distance race.