Jaguar Building Hype For F-Type Coupe’s LA Reveal

By John Beltz Snyder

November 15, 2013

Jaguar will be unveiling a coupe version of its new F-Type at the Los Angeles Auto Show, and it has released a few teaser images in advance of its official debut.
The British automaker is being coy ahead of the show, but it is trying to build hype for the fixed-roof F-Type Coupe. On Twitter and Facebook, Jaguar posted, “Here's a glimpse of what is coming. Are you ready? #FTYPECOUPE #GoodToBeBad” with an image of the car’s shoulder from behind the rear window.
Looks pretty sexy so far.
Jaguar will be launching a “secret dark room” website with another preview image, as well as a Tumblr page on the day of the show to put all the F-Type Coupe content in one place.
If you want to watch the live broadcast of the F-Type Coupe reveal from LA, Jaguar has a site for that, too.
Click through the attached gallery for a closer look at the current teaser photos, or scroll down for more details about the media campaign in the press release, below.
F-TYPE Coupé: Five days to Los Angeles reveal
The Jaguar F-TYPE Coupé will make its global debut in just five days' time; on 19 November, the eve of the Los Angeles auto show (view the live webcast here: Jaguar LA live broadcast) / #FTYPECOUPE / #FromTheShadows).
To date just one F-TYPE Coupé image has been released, but now in the next stage of a social media campaign active across Jaguar's Facebook, Instagram, Google+, Twitter and YouTube channels, an additional ‘hidden' image will become available.
A ‘secret dark room' will launch on a select number of Jaguar's official websites - including Jaguar's all-new international site - which will feature a never-seen-before F-TYPE Coupé image. It will only be visible to people who enter a secret code that will be hidden within some of Jaguar's teaser assets, and key ‘insider' online sites.
The F-TYPE Coupé social media campaign, #FromTheShadows, began on 11 November and consists of exclusive imagery and short-form video content. Two short-form videos have been released to date via Instagram, with two further films due to be released before the reveal event on 19 November.
On the day of the LA reveal, a #FromTheShadows Tumblr channel will be launched, which will be used to amalgamate the campaign content. Following the F-TYPE Coupé reveal, the next phase of the social campaign will be introduced on Jaguar's Instagram channel
#FromTheShadows is a global strategic social campaign activated by Jaguar which will be executed by a number of Jaguar's key local markets, in addition to the global channels.
Join the conversation using #FTYPECOUPE and watch the #FromTheShadows story unfold on Jaguar's social channels.