Detroit 2010: BMW ActiveE Concept Debuts

News I By Seyth Miersma I January 11, 2010
Replete with circuit graphics, huge branding, and cutting-edge blue-wall tires, BMW debuted its EV 1-Series concept, the ActiveE, at the North American International Auto Show this morning.

BMW is looking for the ActiveE 1-Series to take up where the Mini E will leave off. The electric vehicle will be made available, probably in the same sort of small numbers as the Mini, for lease, starting in 2011. This new test fleet of ActiveE vehicles will give the automaker more real world experience in terms of EV use, leading up to a vehicle that will be offered for sale, “In the first half of this decade,” according to company board member, Ian Robertson.

The Mini E has already proven that BMW can build a fun-to-drive EV, and we can only imagine that electric 1-Series will follow in its dynamic footsteps. Click through to read the full First Look of the ActiveE Concept, here
 

 

The Guide to Road Racing: Winding Road Magazine's ultimate guide to getting your start in racing.

Table of Contents

Related Articles

Genesis Unveils Neolun and GV60 Magma Concepts, Showcasing Further Evolution of the Brand

Note: Genesis continues to unfold the evolution of their brand after the GV80 Coupe had its concept released nearly a year ago. Genesis Neolun Concept…

March 26, 2024
EV Inspired Automobile Renaissance

By the start of the 20th Century, the development of consumer automobiles was in full swing, and, seemingly, everyone was throwing their hat in the…

March 14, 2024
Audi accelerates preparations for successful entry into Formula 1 and significantly expands its commitment

Supervisory Boards of Volkswagen AG and AUDI AG vote for complete takeover of Sauber Group Oliver Hoffmann takes over responsibility for Audi’s Formula 1 commitment…

March 08, 2024
Rivian Introduces R2, R3, and R3X Built on New Midsize Platform

LAGUNA BEACH, Calif. March 7, 2024 – Rivian today unveiled its new midsize platform which underpins R2 and R3 product lines. R2 is Rivian’s all-new midsize…

March 07, 2024
BAC introduces Mono Cup – a new chapter in high-performance racing with the world’s fastest one-make championship

Mono Cup marks BAC’s first-ever entry into the dynamic world of motorsports The sensational announcement, which has been kept top secret, is the result of…

March 06, 2024

EMAIL SIGN UP

Get the latest driving and racing news straight to your inbox.

no thanks

Begin typing your search above and press return to search.