List: The Legacy of “Maximum” Bob Lutz in Seven Parts

By John Beltz Snyder

February 11, 2009


Dodge Viper: In February of 1989, Lutz pushed for Chrysler to put forth a modern version of the AC Cobra. The Dodge Viper came into production in 1992.


Eight Laws of Business: Bob Lutz authored the book Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time. Law Four: “Too Much Quality Can Ruin You.”


BMW 3-Series: Lutz spent 1971 to 1974 as Executive Vice President of sales for BMW, and was involved in the creation of the BMW 3-Series.


Electric Cars: Bob Lutz has said that the “electrification of the automobile is inevitable.” Not for any environmental issues, however. Lutz believes in weaning our country off dependence on oil. He also said that hybrid vehicles “make no economic sense,” and has been a huge supporter of the Chevrolet Volt .


Skepticism: “Global warming is a total crock of shit.” -Bob Lutz, 2008


Pontiac GTO: Thanks to the suggestive power of Lutz, GM revived the Pontiac GTO by importing the Holden Manero, which Lutz drove on a trip to Australia.


Bob Lutz – Fighter Pilot: Although Bob Lutz was a U.S. Marine aviator in the Fifties, he made the news in 2006 when his business card surfaced on the Web, describing him as a fighter pilot. The only mention of GM was in the text of his email address. Lutz still retains his passion for aviation, and called his induction into the Living Legends of Aviation “among the most important happenings in my life.”

Dodge Eight BMW Electric Skepticism: Pontiac Bob

With the recent announcement of Bob Lutz’s impending retirement from General Motors as Vice Chairman of Global Product Development, we thought it would be time to take a look at a few of the things for which Maximum Bob will be remembered.

Click through the gallery above to view our list.