Media Kit

Advertising with Winding Road

 

Who We Are

What started out in 2005 as an editorial team of automotive buffs in Ann Arbor, Michigan grew into a well-tuned unit producing a high-quality, entertaining digital magazine and a premier automotive website, covering everything from high-end supercars to affordable vehicles, featuring road tests, buyer’s guides, show reports, news, and more. Winding Road is the first automotive digital magazine aimed at people who care about the driving experience and are passionate about great cars. WindingRoad.com reaches nearly a half million visitors monthly and continues to reach new audiences daily on the Web, providing engaging blogs from industry experts, the latest news, a community forum, and more. Both properties reach a highly engaged mix of automotive enthusiasts, influencers, and in-market buyers.
 
 

How You Can Access This Audience

   High click through performance
   Large format ad units
   Sponsorship of giveaways, content areas and other group activities
   Sponsorship of one of our special magazine issues
   Large banner block opportunities
   Specially designed programs for lead generation
   Custom editorial
 
 

Audience Demographics        

   U.S. resident
   Male
   45 to 64 years of age
   Household Income of $100K+
   Current car is New to 5 years old
   Spends between $100 and $5,000 per year on (non-consumable) auto-related products
   Most shopped car brands: BMW, Ford, Audi, Subaru, VW
 

Site Information

Winding Road Digital Magazine
 
   Average of 75,000 monthly unique visitors
   Highly engaged readers view over 20 Winding Road pages per visit
 
 
 WindingRoad.com
   Average of 180,000 monthly unique visitors
   Audience typically returns to site for updates at least once a week
 
 
Automotive Newsletter
   Mailing list of over 270,000
   High click through rates
 
 
 
 Winding Road iPad App
 
 

Advertising Opportunities

Nextscreen offers many varied and flexible ad opportunities on both properties to reach an influential audience.
 
 WR Ad Specs
 
Please contact us for information regarding fixed placed ads in our digital magazine.
 

To find out more about rates, specs, placing an ad in any of our automotive properties, or sponsoring a special issue, please contact:

Luciana D'Andretta Wynne
ads@windingroad.com
512-891-5002