Media Kit

What started out in 2005 as an editorial team of automotive buffs in Ann Arbor, Michigan grew into a well-tuned unit producing a high-quality, entertaining digital magazine and a premier automotive website, covering everything from high-end supercars to affordable vehicles, featuring road tests, buyer’s guides, show reports, news, and more. Winding Road is the first automotive digital magazine aimed at people who care about the driving experience and are passionate about great cars. WindingRoad.com reaches nearly a half million visitors monthly and continues to reach new audiences daily on the Web, providing engaging blogs from industry experts, the latest news, a community forum, and more. Both properties reach a highly engaged mix of automotive enthusiasts, influencers, and in-market buyers.

 

 

•   High click through performance

•   Large format ad units

•   Sponsorship of giveaways, content areas and other group activities

•   Sponsorship of one of our special magazine issues

•   Large banner block opportunities

•   Specially designed programs for lead generation

 

 

•   Predominantly male (73%), between the ages of 25-54

•   Highly educated with high disposable income

•   62% have a bachelor’s degree or higher

•   31% have a household income of $100k+

 

 

Winding Road Digital Magazine

•   Average of 70,000 monthly unique visitors

•   Highly engaged readers view over 20 Winding Road pages per visit

 

 

 WindingRoad.com

•   Average of 200,000 monthly unique visitors

 

 

•   Mailing list of over 300,000

•   High click through rates

 

 

 

 

Nextscreen offers many varied and flexible ad opportunities on both properties to reach an influential audience.

 

Become one of Winding Road’s Special Issue sponsors and reach a highly targeted, engaged, and information-seeking audience.

•   Multiple sponsorship opportunities per issue; Exclusivity by one advertiser is also available

•   Large format ads that can utilize video and/or repurposed print ads

•   Custom editorial content

•   Sweepstakes and giveaways

 

 

Advertiser sponsored Winding Road Special Issues will be widely distributed using a variety of Internet marketing techniques. Sponsor ads will be served and measurable. Distribution plans include:

•   Top feature article in Winding Road Weekly, a subscriber based weekly newsletter sent to the internal database of 300,000 readers.

•   Continued coverage in Winding Road Weekly for at least 3 weeks following the launch.

•   Editorial coverage on windingroad.com and in the monthly issue of Winding Road magazine.

•   A feature article in partner emails distributed to over 3,000,000 subscribers.

•   Display advertising throughout Nextscreen properties (windingroad.com, Winding Road magazine, NextNewsStand.com and our sister site AVGuide.com).

•   Social media promotion.

•   Search engine marketing.

•   After 30 days of sponsorship, a PDF version of the Special Issue will be posted to NextNewsStand.com and offered for sale to consumers. 

 

 

 

 

 

•   “Sponsored by” recognition on magazine masthead.

•   “Sponsored by” recognition in email and editorial promotion.

•   Sponsorship of one weekly email to 300,000 subscribers.

•   Minimum 75,000 full screen ad impressions served in Special Issue.

•   Minimum 100,000 banner impressions served in Special Issue.

•   Minimum 100,000 banner impressions ROS on nextautos.com.

 

•   Customizable versions for internal use by sponsor.

•   Email creation for promotion to internal email lists.

•   PDF versions for posting on internal/dealer websites.