McLaren Announces New Five-Tier Customization Program
By Winding Road Staff
December 08, 2014
McLaren has just launched a new program which will offer separate tiers of customization work that buyers can opt for when outfitting their supercars. McLaren Special Operations will now compartmentalize the bespoke work available to cars including the 650S, 12C, P1, the Asia-only 625C, as well as “heritage” products like the F1 and the Mercedes-Benz SLR McLaren and the track-only McLaren P1 GTR.
MSO Defined category will be specific to the 650S. Owners can opt to add the carbon fiber rear diffuser and side door blades that were formerly only available on the limited-edition MSO 650S, while a full carbon fiber rear deck and mirror arms are also available. Additionally, new interior options will include extended carbon fiber shift paddles and a redesigned instrument cluster with F1-inspired shift lights mounted on the instrument cluster.
MSO Bespoke will provide a deeper level of customization for customers, offering unique paint, leather and stitching colors, custom upholstery work, and “body changes to create truly bespoke vehicles.” McLaren says that 20 percent of the 650S models produced this year have left McLaren’s shop will some degree of MSO Bespoke work, while a whopping 95 percent of all P1s built have been uniquely customized to customers’ tastes.
MSO Limited will oversee the production of limited run and special edition versions of the 650S and the 12C. This group has been responsible for the creation of the McLaren 50 12C,12C Spider, and MSO 650S.
For older McLaren vehicles like the F1 and Mercedes-Benz SLR McLaren, the MSO Heritage team (formerly known as McLaren Customer Care Program) will offer an ”unrivalled level of knowledge and expertise” for those looking to personalize and maintain McLaren legacy vehicles.
Lastly, the MSO Programs team will be in charge the upcoming McLaren P1 GTR Driver Program. Each car will be built, prepared and maintained by MSO Programs in order make sure everything is up to snuff for the track day events which will be held at various F1 circuits.
McLAREN SPECIAL OPERATIONS INTRODUCES DEFINED RANGE OF OPTIONS
- Five tiers identify the levels of bespoke work available to from MSO as the company embraces an unprecedented period of growth
- Differing levels of personalisation offer complete tailoring of any McLaren model through MSO Bespoke, MSO Heritage, MSO Limited and MSO Programmes
- New Defined range to include a line of series options available on all new McLaren models
McLaren Special Operations (MSO) has announced a range of available series options for the McLaren 650S, and Asia-only 625C, under the newly established 'MSO Defined' division. This forms the first of five tiers of personalisation and support offered by MSO, catering for the needs of all McLaren customers, and joins MSO Bespoke, specialising in one-off models; MSO Limited, producing limited-edition series production cars; MSO Heritage, focused on the maintenance and storage of historic cars; and MSO Programmes which includes the McLaren P1™ GTR.
"There is a strong desire for drivers to personalise their cars and I'm convinced that the introduction of MSO Defined line will prove popular amongst our customers," explains Paul Mackenzie, Executive Director of McLaren Special Operations. "Every McLaren is unique but now, with more choice than ever before, we are enabling our customers to truly express themselves through their vehicles."
The MSO Defined category of personalisation includes an aerodynamic kit, designed to enhance the purposeful design of the groundbreaking McLaren 650S, to subtle carbon fibre interior upgrades. The exterior styling can be modified with an addition of a carbon fibre rear diffuser and extended side door blades that premiered on the limited-edition MSO 650S earlier in the year.
Weight-saving options in the form of a full carbon fibre rear deck and mirror arms are also available, while new interior options include extended carbon fibre shift paddles and a redesigned instrument cluster with Formula 1™ inspired shift lights mounted on the instrument cluster that have been created in response to a popular demand from track day enthusiasts.
MSO Bespoke provides an almost limitless level of customisation to McLaren owners, including unique paint, leather and stitching colours, stand-alone upholstery and body changes to create truly bespoke vehicles.
Since launching the 650S earlier this year, 20 percent of vehicles produced at the McLaren Production Centre have included a degree of MSO Bespoke content. This number rises to approximately 95 percent for the McLaren P1™, with each one of the 375 examples being unique to its owner in some way.
The division was also responsible for the McLaren X-1, a one-off car that had to be specially designed and engineered, including on-road testing and homologation.
The limited-run and special edition examples of the 650S and 12C produced by MSO are designed, developed and produced under 'MSO Limited'. Models produced include the McLaren 50 12C and 12C Spider, built to celebrate the 50th anniversary of the McLaren brand in 2013 and, more recently, the MSO 650S, which debuted at the 2014 Goodwood Festival of Speed.
McLaren Special Operations, as it is known today, was launched at Pebble Beach Concours d'Elegance in 2011. However, a division was first set up as the McLaren Customer Care Programme in the 1990s to service, maintain and personalise the McLaren F1 for owners. This service continues at McLaren, and is now managed by the MSO Heritage team, offering an unrivalled level of knowledge and expertise on the McLaren F1, and also working with Mercedes-Benz SLR McLaren models
Finally, the recently-launched MSO Programmes division encompasses the upcoming McLaren P1™ GTR Driver Programme. Each car will be built, maintained and prepared by MSO in advance of the exclusive track days held at the world's most iconic Formula 1™ circuits.