Base Versus Loaded: 2012 BMW 335i, Old Versus New

By Brandon Turkus

April 19, 2012

In our second edition of this feature, we covered the E90 BMW 335i sedan. Now that we’ve sampled both the 328i and 335i versions of the F30 3-Series, it’s probably an appropriate time to give it the BVL treatment.
This time, though, we’ll be listing the equivalent prices for the old E90 model. Those numbers will be listed in brackets alongside the prices for the new car. If there are no bracketed numbers next to an option, that means it wasn’t available on the last-generation 3er.
Price: $42,400 [$42,050] (335i Sedan) + $895 [$875] (destination & handling) + $0 [$0] (options) = $43,295
Price: $42,400 [$42,050] (335i Sedan) + $18,405 [$27,119] (options) + $895 [875] (destination & handling) = $61,700 [$70,044]
What Does $18,405 [$27,119] Buy?
Sport Line Trim - $1700
  • High-gloss Black Kidney Grille Bars
  • Eighteen-inch Wheels
  • Black Signature Key Fob With Red Accent
  • Exclusive Upholsteries And Trims With Contrasting Stitching And Accents
  • Sport Suspension
Black Sapphire Metallic Paint - $550 [$550]
Cold Weather Package - $1350 [$1000]
  • Retractable Headlight Washers
  • Split Fold-down Rear Seat
  • Heated Steering Wheel
  • Heated Rear Seats
  • Heated Front Seats
Driver Assistance Package - $1100
  • Lane Departure Warning
  • Active Blind Spot Detection
Parking Package - $1550
  • Side/Top-View Cameras
  • Park Distance Control
  • Rear-View Camera
Premium Package - $1900 [$2650]
  • Comfort Access Keyless Entry
  • Universal Garage-door Opener
  • Auto-dimming interior and exterior mirrors
  • Leather Dakota Coral Red/Black Highlights
Premium Sound Package - $950
  • Harman Kardon Surround Sound [$875]
  • SiriusXM Satellite Radio w/One-year Subscription [$350]
Nineteen-inch Style 401 Double-spoke alloy wheels - $900
Technology Package - $2550
  • Heads-Up Display
  • BMW iDrive Navigation System
Sport Automatic Transmission w/ Shift Paddles - $500
Variable Sport Steering - $300 [$1550]
Parking Assistant - $500
Rear Manual Side Window Shades - $575
BMW Apps - $250 [$250]
BMW Assist With Bluetooth/USB - $650
Speed Limit Info - $100
BMW Apple iPhone Media/ BMW Apps Snap-in Adapter - $249 [$197]
BMW Backrest Bag Sport Line - $99
BMW Handbarke Grip Sport Line - $79
BMW Luggage Compartment Mat Modern/Basic Line - $129
BMW Universal Hook - $30
BMW Bluetooth Speaker - $99
BMW Maintenance Program Upgrade $2295 [$2095]
Base Model Features
Performance and efficiency
  • 3.0-liter, dual overhead cam (DOHC), 300-horsepower inline 24-valve 6-cylinder engine with aluminum engine block, TwinPower Turbo technology, High Precision Direct Injection, Valvetronic, and Double-VANOS steplessly variable valve timing
  • Electronic throttle control
  • Auto Start-Stop function
  • Direct ignition system with knock control
  • Electronically controlled engine cooling (map cooling)
  • Brake Energy Regeneration system
  • Driving Dynamics Control with eco pro, comfort and sport settings (and sport+ in Sport Line)
  • 6-speed manual transmission
  • Handling, ride and braking
  • Dynamic Stability Control (DSC), including Brake Fade Compensation, Start-off Assistant, Brake Drying, and Brake Stand-by features; with Dynamic Traction Control (DTC)
  • Extra-lightweight chassis components, tailored axle kinematics and high-precision steering system
  • Double-pivot type front suspension with spring struts and anti-roll bar
  • 5-link rear suspension with cast-aluminum upper transverse arms
  • Twin-tube gas-pressure shock absorbers
  • High-performance, lightweight, 4-wheel ventilated disk brakes with anti-lock braking system (ABS), Dynamic Brake Control (DBC) and Cornering Brake Control (CBC)
  • Servotronic power assist
  • Star Spoke (Style 396) 18 x 8.0 light alloy wheels and 225/45 run-flat1 all-season tires2
  • Tire Pressure Monitor
  • Xenon Adaptive Headlights with dynamic auto-leveling, Corona headlight surrounds, Automatic high beams, and LED accent lights (328i requires Premium Package)
  • Halogen free-form front foglights
  • Interior seating and trim
  • 8-way power front seats; includes 2-way manual headrests with Active Head Restraints feature, and driver memory with 2 presets for exterior mirror and seat positions
  • 4-way adjustable power lumbar support for front seats
  • Leatherette upholstery3
  • Dark Burl Walnut Wood trim
  • Highlight trim finishers in Chrome (not available in Sport Line)
  • Floormats
Instrumentation and controls
  • 3-spoke leather-wrapped multi-function steering wheel with controls for audio system, cruise control, and Bluetooth® wireless communication for hands-free mobile phone4
  • Bluetooth wireless technology for hands-free calling (if equipped with compatible Bluetooth phone4) and phonebook downloading capabilities (please visit your authorized BMW center for details on standard and optional services)           
  • On-board computer with Check Control: provides feedback on the vehicle's operating status, including oil level indicator and distance to next service appointment/oil change, as well as other detailed information such as micro-filter status. It also provides travel information travel range on remaining fuel, external temperature and more
  • iDrive system with 6.5-inch full color flat-screen display, Controller and 8 programmable memory buttons
  • Comfort and convenience
  • Engine Start/Stop button
  • Advanced Vehicle & Key Memory includes climate-control temperature and air-distribution settings, exterior mirror and power seat settings, audio tone settings and radio presets, central-locking preferences, and lighting preferences
  • Automatic climate control includes micro-filter, automatic air recirculation, left/right temperature control, temperature- and volume-controlled rear outlets, windshield misting sensor, MAX A/C function, heat at rest, and recall of individual user settings
  • 2-way power glass moonroof with "one-touch" operation and sliding interior sunshade
  • Front-seat center armrest
  • Rear-seat center armrest with cupholders
  • Tilt/telescopic steering wheel column
  • Automatic-dimming rear-view mirror
  • Power front and rear windows with "one-touch" up/down operation
  • Dynamic Cruise Control5
  • BMW Ambiance lighting front and rear
  • Courtesy lights include fade in/fade out, actuation from remote, automatic switch-on when engine is turned off, separately controlled left/right front and rear reading lights, front footwell lighting, and illuminated vanity mirrors
  • Ground-illuminating lights in door handles
  • Locking glovebox
  • Electric interior trunk release
  • Rain-sensing windshield wipers and Automatic headlight control
  • 4 12-volt power sockets
  • Storage package

Audio system

  • Anti-theft AM/FM stereo CD/MP3 player audio system with Radio Data System (RDS)
  • Auxiliary audio input for portable music players
  • HD Radio™ with "multicast" FM station reception
  • Satellite radio preparation
  • iPod® and USB adapter
Safety and security
  • Anti-lock braking system (ABS)
  • Adaptive Brakelights
  • BMW's Advanced Safety System for integrated deployment of passive and active safety features
  • Front and rear Head Protection System (HPS)
  • 2-way headrests with Active Head Restraints
  • Driver's and passenger's front airbag supplemental restraint system (SRS) with advanced technology: dual-threshold, dual-stage deployment; and front-passenger seat sensors designed to prevent unnecessary airbag deployment
  • Seat-mounted front side-impact airbags and front and rear Head Protection System (HPS)
  • Knee airbags for driver and front passenger
  • Front safety belts with automatic pretensioners
  • Front passenger seat-occupation recognition with Passenger's Airbag Off indicator
  • Interlocking door anchoring system to help protect against door intrusion in side impacts
  • Central locking system with center console switch (leaves gas filler door unlocked), double-lock feature and 2-step unlocking
  • Coded Driveaway Protection
  • Automatic-locking retractors (ALR) on all passenger safety belts for installation of child-restraint seat
  • LATCH attachments for child-restraint safety installation
  • Impact sensor that activates Battery Safety Terminal disconnect of alternator, fuel pump and starter from battery; and turns on hazard lights, interior lights and unlocks doors
  • Programmable Daytime Running Lights
  • Anti-theft alarm system
  • 18" light alloy wheels with run-flat all-season tires
BMW Services
  • BMW Ultimate Service® (for complete details on BMW Ultimate Service, visit