While Supplies Last: Buy A Volkswagon Jetta For $5995 From Gilt.com
By Seyth Miersma
December 13, 2010
Online merchant Gilt.com and Volkswagen are teaming up this weekend to sell three, 2011 Volkswagon Jettas at a rather attractive discount price—Just $5995 per car. The price represents a ten thousand-dollar discount over the Jetta’s retail MSRP of $15,995.
Gilt, a members-only e-commerce site that generally focuses on clothing, accessories, and lifestyle products, offers deeply discounted prices for 36 hours per sale. These “flash sales” are announced to Gilt members via a daily email. Getting a solid bargain on a new trench coat or tie is one thing, but getting a brand new VW for the price of a five-year-old car (or there abouts) is quite another.
Of course, winning the privilege to buy the $6K Jetta isn’t likely to be easy, either. Only one car per day will be available for the period of December 15-17. On the first day the sale will only be accessible through Gilt mobile apps for iPad/iPhone and Android devices. The second two cars can be had via Gilt.com as well as through the apps. Remember, this is a members-only deal, so you’ll have to register with Gilt to have a shot at the car sale.
The three winning Jettas will be offered in a one-of-a-kind color called Gilt Gold. Even if you miss out on the $6K cars, VW will be offering Gilt members a special incentive for Jettas purchased at your local dealer.
Scroll down to read the full press release, and to get all of the contest details.
VOLKSWAGEN JETTA OFFERED ON GILT
First of its kind three day sale includes a mobile-only component
NEW YORK, NY - December 13, 2010 – Beginning December 15th, Gilt Groupe, partnering with Volkswagen of America, will sell three all-new 2011 Jettas to its members. Each day beginning at noon ET, one car will be sold at an affordable price of $5,995. Volkswagen dropped the “1” from the incredible starting price of $15,995, further delivering on its “Great for the Price of Good” message. The flash sale will last three consecutive days. Volkswagen is the first automotive brand to be sold on Gilt, or any flash sale site in the U.S.
“We are extremely excited to be partnering with Volkswagen to sell the all-new Jetta,” said Carl Sparks, President, Gilt Groupe. “Every day we offer insider access to a variety of exclusive products and this sale allows us to extend that with the opportunity to buy a sophisticated and stylish car at an insider price.”
“Partnering with Gilt was a natural fit for Volkswagen as both brands have customers who value style, sophistication, and quality products at an attainable price,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “By creating a special price of $5995 for each Jetta on Gilt, Volkswagen has taken our tagline, ‘Great for the Price of Good’ to a new level that will certainly create excitement and attention.”
On December 15th, the sale will only be accessible through Gilt mobile applications on the iPhone, iPod touch, iPad, and Android devices. On December 16th and 17th the sale will take place on Gilt.com as well as through the mobile applications. Each Jetta will be presented in a one of a kind “Gilt Gold” wrap. Post-sale, Volkswagen will offer Gilt members who add the Jetta to their “Wait List” a special incentive that can be redeemed at participating Volkswagen dealerships nationwide.
The all-new 2011 Jetta delivers sophisticated style, precision German engineering and Carefree Maintenance, all at an extremely accessible starting price starting at $15,995. The all-new 2011 Jetta offers best-in-class rear legroom and features clean lines, refined side architecture and premium style combined with Volkswagen’s trademark precision German engineering. The all-new 2011 Jetta sets a new standard in its class and became available in U.S. showrooms in October.
To access this sale you must be a member of Gilt. To become a member log onto www.gilt.com/vw <http://www.gilt.com/vw>
About Gilt Groupe, Inc.
Gilt Groupe is an innovative e-commerce company offering highly coveted products and experiences at insider prices. Each day, Gilt offers its members a new, curated selection of merchandise, including apparel, accessories and lifestyle products for women, men and children, home entertaining and decor, along with luxury travel packages and fantastic offers on local services and experiences. Most sales start at noon ET and last only 36 hours, making Gilt.com an addictive destination for aspirational shoppers from coast to coast.