Nissan Sports Sedan Concept Points Toward the Next Maxima

By Bradley Iger

January 15, 2014

Earlier this week at the 2014 Detroit Auto Show, Nissan showed off their latest design study in the form of the Nissan Sports Sedan Concept. Part of a retooling effort of the brand's overall style, the Sports Sedan Concept is likely a thinly veiled teaser of the design cues we should expect to see in the next Maxima. 

Dimensionally, the concept indicates that the Maxima may be growing larger in size, as the concept expands on the current car in every dimension aside from height. As is the current trend in the industry, the Sports Sedan Concept features a high beltline and floating roof design to give the car a coupe-like profile, and an aggressive front fascia with a prominent V-shaped grill helps to give the concept a decidedly athletic form.
To back up that visual look, Nissan's 3.5-liter V6 has been warmed over to generate 300 horsepower, although some enthusiasts might be a bit disappointed to learn that the power is being sent to the front wheels exclusively, and will be delivered by way of a CVT automatic transmission. However, as this concept seems to be an aesthetic overhaul of Nissan's proven cash cow rather than a mechanical one, the lack of a paradigm shift in the Maxima's potential future platform is perhaps less surprising than at first glance.
Check out the photo gallery to get a better look at the Nissan Sports Sedan Concept, and have a look at Nissan's presser for additional details, below.  
- Nissan provides an advanced look at a future production sports sedan
- Offers bold and exciting sports car proportions with energetic styling, driver-oriented interior
- Embodies next-generation Nissan design signatures, including V-Motion front aspect, distinctive "floating" roof and boomerang-shaped lamps
Design has long been a differentiator between Nissan and its competitors – along with performance, innovation and technology. Now, as the company celebrates its 80th anniversary, it is doing so with the world debut of the Nissan Sport Sedan Concept at the 2014 North American International Auto Show in Detroit.
The Sport Sedan Concept, a design study with a particular emphasis on next-generation design and sporty style, was created to embody the essence of a true sports sedan – that rare execution of 4-door sedan with the aura of a real sports car. It previews a future production vehicle intended for owners with a passion for cutting-edge design and driving dynamics.
"The Sport Sedan Concept shows a new, highly emotional and energetic design direction that takes Nissan's legendary approach of applying sports car principles to a sedan to the next level," said Nissan Vice President and Chief Creative Officer Shiro Nakamura. "The Sport Sedan Concept captures that essence with bold and exciting sports car design and proportions."
Next-Generation Nissan Design Language
The Sport Sedan Concept joins a trio of advanced concepts that share signature design aspects that will be adapted to all future Nissans. Along with the Nissan Resonance and Friend-ME concepts that were introduced in 2013, the Sport Sedan Concept shares the new V-Motion front aspect, "floating" roof and boomerang-shaped headlights and taillights.
As demonstrated by the three diverse concepts, these distinctive design cues will be incorporated into a range of body types from sedans to crossovers.
"Our new design direction mirrors the strength, power and capabilities of the engineering and innovation that serves as the foundation of every Nissan vehicle," said Nakamura. "Nissan is a brand for people seeking bold and passionate experiences, and who are willing to make choices outside of traditional boundaries. That's why Nissan is committed to breaking new ground in automotive design, as expressed in the stunning new Sport Sedan Concept."
The exterior of the Sport Sedan Concept is marked by low, wide proportions, with a lowered hoodline and reduced ground clearance compared to traditional sedans – elements that would be right at home in a sports car.
The "V-Motion" movement of the front end flows from the dramatic chromed grille up through the hood. The front of the Sport Sedan Concept also incorporates the large LED boomerang headlights, a deeply scooped front fascia and wide, sloped windshield.
The profile of the vehicle is equally powerful, with its dynamic bodyside lines adding a strong sculptural feel and connecting the wheels and tires – which are pushed out to the four corners.
There is a projection of motion, even when the vehicle is standing still. The Sport Sedan Concept rides on custom 21-inch aluminum-alloy wheels mounted with low-profile 275/30R21 tires.
The distinctive silhouette blends smoothly into the rear design, which is capped by the high deck, large chrome trunk accent and wide, deeply scooped rear fascia. As in the front, the boomerang rear combination lights accentuate the centered feeling and push outward to edges.
The unique "floating" roof adds a sense of openness and lightness in contrast to traditional sedans' heavy cabin appearance.
"The innovative roofline, which is also prevalent on Resonance and Friend-ME, makes it seem as if there are no pillars at all, enhancing the sense of athleticism and sportiness," said Nakamura. "The roofline also contributes to the Sport Sedan Concept's class-leading stance, which balances the look of the substantial lower body and a streamlined cabin."
The final exterior touch is the unique "Strad Amber" paint that was inspired by the craftsmanship and rich finish of noted classic violins – instruments capable of producing vibrant intensity at times and at other times a soft stillness. The elaborate candy color paint finish is achieved through application of an orange-amber topcoat over a base of gold paint, creating a distinctive depth and bespoke richness.
The Sport Sedan Concept's interior also offers cues to future production designs. Premium materials are found throughout, with the use of diamond-shaped graphics on the quilted seats, stitching and panels enhancing the sense of dynamic motion. Rather than traditional flat surfacing, the diamond treatment adds three-dimensionality. The edgy and geometric look was inspired by modern furniture, apparel and accessories. The interior also features high-contrast colors and facet metallic accents. All these aspects finely express Nissan's individual authenticity and modernity.
The front-wheel drive Sport Sedan Concept is powered by a 300-plus horsepower 3.5-liter V6 engine backed by a sport-tuned Xtronic CVT® and features an innovative suspension layout with performance dampers.
The Nissan Sport Sedan Concept was created by Nissan Design America in San Diego, California and developed at the NissanGlobalDesignCenter in Atsugi, Japan.
191.7 in. (4,870 mm)
75.3 in. (1,912 mm)
54.3 in. (1,378 mm)
111.2 in. (2,825 mm)
Front overhang
39.1 in. (992 mm)
Rear overhang
41.5 in (1,053 mm)
# # #
– Third in a Series of Nissan Concepts
– Resonance, Friend-ME and Sport Sedan Concept
– Defines the Next Generation in Coupes, Sedans and Crossovers
First there was the Nissan Resonance, with its boldly futuristic aerodynamic styling signalling the direction of upcoming Nissan mid-size crossovers. It made its world debut at the 2013 North American International Auto Show.
Then came the Nissan Friend-ME, showcased at Auto Shanghai 2013, with its category-busting energetic and provocative modern design.
And now, making its world debut at the 2014 North American International Auto Show in Detroit comes the Nissan Sport Sedan Concept – applying real sports car performance standards and new design philosophies to a 4-door sedan.
Together the three concept models form the roadmap to the next generation of Nissan exterior and interior design evolution – and the global design-led renaissance of the Nissan brand.
"Nissan's design language is our brand promise – Innovation and Excitement for Everyone – rendered in metal," said Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura. "We are continually pushing the envelope, as the Sport Sedan Concept shows. It is a car that is more emotional, more exciting and that provides a strong hint of the design direction we are taking."
Though targeted for specific markets and customers, Resonance, Friend-ME and now the Sport Sedan Concept share distinctive and memorable design signatures.
The strong front end is marked by Nissan's "V-Motion" movement, which flows from the front grille through the hood to create an impressive cadence and emotional attitude. The unique boomerang-shaped lighting signature also accentuates the rear designs of each vehicle.
The innovative "floating" roof, also featured prominently on Resonance, Friend-ME and the new Sport Sedan Concept, gives an impressive sense of lightness and sophistication. The thin, sculpted pillars make the cabins of each concept appear less heavy and help open the greenhouse for an airy, inviting interior environment.
Resonance, Friend-ME and Sport Sedan Concept also share an edgy muscularity, derived from their low, wide stances with tires placed far out to the corners. The designs also utilize short front and rear overhangs, reduced ground clearances and small gaps between wheels and fenders. The resulting look imparts a sporty and athletic strength, rather than brute and aggressive force.
Inside, the trio of advanced concepts provide private-yet-connected spaces for drivers and passengers. The high tech, streamlined feel of each interior derives from a combination of magnetic detailing and use of high-contrast interior colors and materials.
"These distinctive design aspects will be applied to all future Nissan models," Nakamura concludes. "Nissan design will possess consistency and diversity which covers all body types, from sedan to crossovers."