Kia Announces Niro Concept Ahead Of Frankfurt Debut
By John Beltz Snyder
August 29, 2013
On September 10, Kia will unveil the Niro concept at the Frankfurt Motor Show, it has announced. The B-segment concept will be used to gauge interest in a possible production model.
Kia is withholding details about the Niro concept for the time being, but we do have a set of images to tide us over until we can learn more about the car at its debut.
Designed in Frankfurt, less than a mile from the site of its upcoming premiere, the compact Kia Niro uses contrasting materials, including stainless steel. It definitely has an interesting look to it, with an intimidating stance, bright yellow highlights, a wild set of doors, and a sporty interior. It looks a bit to us like a futuristic, urban version of a Baja rally truck.
Get a preview of the Kia Niro concept in the attached gallery. Scroll down for more information in the press release from Kia, below.
Kia Niro concept to be unveiled at Frankfurt
Kia has confirmed that its dramatic new European concept, to be unveiled at the 65th Internationale Automobil-Ausstellung (IAA) in Frankfurt, will be called the Kia Niro.
The Kia Niro hints at a possible future B-segment contender ready to take on the urban environment with style and tenacity, and will preview an innovative new powertrain when it is revealed on 10 September. The car was designed at Kia's Frankfurt design studio - less than a kilometre away from the IAA - under the direction of Gregory Guillaume, Chief Designer Europe.
Accepting any challenge that the assured modern motorist may throw at it, Niro combines a mischievous character in a clearly robust and substantial yet stylish bodyshape featuring a mix of contrasting materials - including stainless steel elements - in compact, purposeful dimensions.
Born out of Kia's determination to seek new compact-car options for the individualistic and demanding driver for whom size is an issue, Niro features intriguing elements not always associated with smaller cars and has been created in Europe with European tastes and expectations very much in mind.
Niro's unveiling in Frankfurt will be used to gauge potential customer response for future showroom models.