Infiniti Releases First Image Of Q30 Concept
By John Beltz Snyder
August 27, 2013
Recently, Infiniti began teasing
its Q30 concept ahead of its debut at the Frankfurt Motor Show. Now the automaker has released the first real image of the concept car.
The design is what Infiniti is calling a fusion of coupe, hatch, and crossover body styles. It is meant to be spacious and tall, yet still athletic. It targets a new segment for Infiniti, who is aiming the Q30 at “young-minded” luxury buyers.
As this is the only image of the actual concept car so far, we have yet to see the Q30’s interior, but Infiniti is promising a high level of craftsmanship throughout the vehicle.
Formula 1 driver Sebastian Vettel, who is also Infiniti’s Director of Performance, has been and will continue to be influential in the Q30 project as it heads toward eventual production.
The Q30 will debut in Frankfurt on the morning of September 10.
The accompanying press release from Infiniti follows, below.
Infiniti Releases First Image of Sleek, Seductive Q30 Concept Ahead of World Premiere at Frankfurt Motor
- Design of Q30 Concept is a unique fusion of body styles merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover
- World premiere in Frankfurt September 10 at 10:15 am CET
Hong Kong – Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti's foray into new premium segments.
The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers. It is set to be unveiled at Infiniti's press conference, scheduled for 10:15 am CET on September 10 in Hall 5 at the Frankfurt Motor Show.
Q30 Concept embodies Infiniti's vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.
The shape of the Infiniti Q30 Concept deliberately challenges categorisation – not a coupe, not a hatch and not a crossover but a fusion of the three body styles. It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.
Infiniti is confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.
The Q30 Concept design language reflects the brand's vision to deliver new levels of design, materials, fit and finish, craftsmanship and performance. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand's design language continues to evolve.
The Q30 Concept signals the next step in an aggressive strategy to extend the Infiniti brand into new premium segments.