Detroit 2011: Chrysler Highlights Mopar Brand With Six Different Models

By Brandon Turkus

January 11, 2011

When talking about factory-backed aftermarket tuners, fewer names are held in higher regard than Mopar. The brand was synonymous with Dodge and Plymouth performance vehicles during the muscle car wars of the 1960s. Since then, it has turned from pure performance tuner to a manufacturer of aftermarket items for all the brands under the Chrysler umbrella. Seeing an opportunity to demonstrate its expertise, Chrysler is showing several Moparized vehicles at this year’s North American International Auto Show.

The first car to get the Mopar treatment was the diminutive Fiat 500. The little Cinquecento receives a host of styling tweaks designed to give the quintessentially cute city car a more aggressive look. The Nero Black body gets splashed with a pair of blue stripes, offset to the passenger side. Other modifications include a new shift knob, handbrake lever, a new leather interior, a snowboard carrier, and chrome exhaust, fuel door, grille, and mirror covers.
While we have already had a First Look at the Call Of Duty: Black Ops Jeep Wrangler, Chrysler had one on display with all manner of Mopar items. In terms of off-road capability, Mopar is offering a Warn 9.5ti XP winch, along with a two-inch lift kit, a front axle skid plate, a front off-road bumper, and taillight guards. These items add to the already capable Rubicon-based Black Ops Wrangler.
The Chrysler 200 gets a few stylistic and performance upgrades as well. Called the 200 Super S, this modified Sebring-replacement sports a two-tone tungsten and black paint job, is lowered three inches, and sits on nineteen-inch wheels. A body kit sports a sharp front splitter, and has brake-cooling ducts integrated into the bumper, while a vented hood gives the car even more flair.
The Ram Outdoorsman demonstrates a few items designed to make the life of a hunter, fisherman, or outdoor enthusiast just a bit easier. The Ram Boxes on the sides of the bed are outfitted with holsters that can accommodate fishing poles, or, we suspect, firearms. An attachable step makes accessing the spray-lined bed and accompanying cargo net easier.
The Dodge Durango gets a bit of styling and performance help, with the Durango Citadel Black And Tan. Riding on a set of custom-forged twenty-two-inch chrome wheels, it features a custom exhaust developed by Mopar and exhaust manufacturers Corsa. Thanks to new springs, the Black And Tan has been lowered an undisclosed number of inches. On the inside, Nappa leather gives the Durango a more upscale look.
The final Mopar vehicle on display was the Ram Runner. This is a Baja truck that debuted at the 2010 Jeep Safari in Moab, Utah. Designed as an answer to the Ford Raptor, the Ram Runner is a Ram 1500 4x4 that has seen significant suspension upgrades. The actual suspension package costs a whopping $13,270, and will be available in March. Other upgrades include a cat-back exhaust, cold air intake, a performance hood, and new front and rear fenders.
Please scroll down for the official press release from Chrysler.
Chrysler Group LLC to Showcase Mopar® at 2011 North American International Auto Show
Company Continues to Leverage its Service, Parts and Customer-care Brand
Moparized vehicles will be front and center in each brand exhibit; more than 100 accessories to be on display
• Accessorization Station will feature live demos showcasing installation of Mopar® accessories
• 200 Super S is Mopar’s interpretation of new Chrysler 200
• Mopar Ram Runner kit production starts in March
January 6, 2011 , Auburn Hills, Mich. -
Chrysler Group LLC will show Mopar® versatility at this year’s North American International Auto Show in Detroit.
In each brand display for Chrysler, Dodge, Fiat, Jeep® and Ram, a Moparized vehicle will be prominently displayed. In addition, vehicles throughout the exhibit will feature a variety of Mopar performance parts and accessories.
“More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With our company’s launch of 16 new vehicles, Mopar is coming to the party with a truck-load of accessories that will fit a variety of lifestyles.”
In its 48,800 sq.-ft. exhibit on the main floor in the middle of Oakland Hall at Cobo Center, Chrysler Group will feature more than 100 Mopar accessories and performance parts throughout its display of 57 vehicles. Customized vehicles will include the Chrysler 200, Dodge Durango, Fiat 500, Jeep Wrangler Call of Duty: Black Ops Edition, and the Ram Outdoorsman.
Also in the Ram display, Mopar’s Ram Runner - which was first shown at the 2010 Jeep Safari in Moab, Utah - will be prominently displayed in the back of a Ram 5500 Chassis Cab race hauler. Since its debut, the Ram Runner video has generated more than 100,000 views on social media sites. Mopar announced today that production for the Ram Runner parts package will begin in March.
In addition to Moparized vehicles, the company will also feature live demos in its Accessorization Station. To show ease of installation, Mopar accessories will be installed on the 2011 Jeep Wrangler Call of Duty: Black Ops Edition.
“Our goal is to show consumers how easy it is to personalize and accessorize their ride,” said Gorlier. “And like we did with the introduction of our Mopar Ram Runner, we will gauge reaction to accessories that we plan to offer in the future.”
Following is a selection of featured Moparized vehicles that will be on display in the Chrysler Group exhibit:
Mopar Ram Runner
The Mopar Ram Runner, inspired by Baja-style desert racing, is a 4x4 unlike any other Ram. The rigors of off-road racing require large tires, plenty of ground clearance, extreme durability and a sophisticated suspension system capable of withstanding tremendous impact. These features are combined into a package that is stable at speed and rock-solid in the corners. Inspired by trophy trucks, steel front fenders and rear bed-sides are replaced with fiberglass, allowing tremendous suspension articulation with zero interference.
Stage 2 Ram Runner Suspension Kit, Part Number (PN): P5155662, Manufacturer’s Suggested Retail Price (MSRP): $13,270 (production begins in March)
Stage 1 Pre-Runner Suspension Kit, PN: P5155258, MSRP: $3,129 (not on display vehicle, but currently available through Mopar)
Exterior (production begins in March: fits Stage 1, Stage 2 or available separately)
Front Ram Runner bumper, PN: P5155663, MSRP: $1,250
Tubular tire carrier, PN: P5155664, MSRP: $1,010
Front Ram Runner fenders, PN: P5155665), MSRP: $1,020
Rear Ram Runner fenders, PN: P5155666, MSRP: $1,350
Sport performance hood, PN: 82211065AD, MSRP: $978 (available now)
Cold-air intake system, PN: 77070023, MSRP: $466 (available now)
Cat-back exhaust system, PN: P5155280, MSRP: $1,135
2012 Fiat 500
The Fiat brand marks its return to the North American market with the 2012 Fiat 500 (Cinquecento). With its beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version a timeless icon – the new Fiat 500 is relevant for an entirely new generation of drivers.
Following is a list of Mopar accessories that will be featured on the 2012 Fiat 500:
Door-sill guards with 500 logo
Roof/hood decals feature a double-blue stripe
Katzkin leather interior, black with blue accents
Carbon fiber-style hand brake
Carbon fiber-style shift knob with leather boot
Rear window-mount rack
Snowboard carrier
Wheels, black gloss
Chromed exhaust tip
Chromed mirror covers
Chromed fuel door
Chromed grille surround, front and back
Wheel center caps
Key fob cover
Strut tower brace
2011 Jeep Wrangler Call of Duty: Black Ops Edition
The 2011 Jeep Wrangler Call of Duty: Black Ops Edition is based on the Jeep Wrangler Rubicon model and features dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle’s exterior color is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. The vehicle delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.
Following is a list of Mopar accessories that will be featured on the Jeep Wrangler Call of Duty: Black Ops Edition:
Grab handles with coat hook (2), PN: 82207660AB, MSRP: $33
Warn 9.5ti XP Winch, PN: 82209325AB, MSRP: $1,425
Black door-sill guards, PN: 82210104, MSRP: $25
Slush mats, PN: 82210164AB, MSRP: $48
Tail lamp guards, PN: 82210270AB, MSRP: $132
Skid plate (front axle), PN: P5155353, MSRP: $299
Rock rails, PN: 82210574AC, MSRP: $572
Black fuel-filler door, PN: 82210609, MSRP: $111
Jeep emblem, PN: 82211202, MSRP: $7
Front off-road bumper, PN: P5155352, MSRP: $1,620
2-inch lift kit, PN: P5155207, MSRP: $1,510
Tube doors, PN: B5179635, MSRP: $505
2011 Ram Outdoorsman
The Ram Outdoorsman is specifically designed for hunters, fishermen, campers and boaters. The truck features standard trailer-towing upgrades, interior and exterior lighting enhancements, all-terrain tires, and a rugged exterior appearance.
Following is a list of Mopar accessories that will be featured on the Ram Outdoorsman:
Spray-on bedliner, sales code XMF, $450
20-inch x 9-inch six-spoke polished forged wheels (4), PN: 82211021, MSRP:$2,244
Hood, PN: 82211065AD, MSRP: $978
Tubular side steps, PN: 82211502AE, MSRP: $401
Rambox Holsters (2), PN 822122359, MSRP: $410
Sport utility bars, PN 82211185, MSRP: $260
Bed-mounted cargo basket, PN: TC690MOA, MSRP: $346
Cargo basket net, PN: 82209422AB, MSRP: $44.85
Front Heavy-duty rubber splash guards, PN: 82212017AB, MSRP: $41.65
Rear Heavy-dutry rubber splash guards, PN:82212019AB, MSRP: $35.10
Bed step, PN: 82212091, MSRP: $272
Glovebox lock, PN: 82211490, MSRP: $19.60
Storage bin locks, PN: 82211653, MSRP: $118
Nine-inch DVD rear-seat video, PN: 82211617AB, MSRP: $949
2011 Chrysler 200 Super S by Mopar
Chrysler introduces the new 200 mid-size sedan. Offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content, the 2011 Chrysler 200 is an exciting alternative for customers that want style and substance, all at a surprising value.
Mopar lowered the car three inches and created its own interpretation of the Chrysler 200 while adding the following accessories:
Black and Tungsten paint scheme
Gloss black grille surround
Recessed wing badge
Gloss black mesh grille
Gloss black lower mesh grille
Fog light bezel with light bar
Brake induction openings
Vented hood
Lower chin spoiler
19-inch wheels
Aero sill cladding
Mopar ghost decal
Gloss black belt molding
Gloss black mirror cap
Mopar Katzkin leather seats
Decklid spoiler
Tungsten painted license plate visor
Rear valance
Bright exhaust tip
2011 Dodge Durango Citadel “Black & Tan”
Dodge views the new Citadel as the ultimate expression of the 2011 Dodge Durango, the perfect canvas for the distinguished SUV enthusiast. First shown at the 2010 Specialty Equipment Market Association (SEMA) show, the vehicle was developed as a representation of the current trend in tasteful customization.
This special edition of the Citadel utilizes the clean lines of the 2011 Dodge Durango. Its stunning, shiny black paint color is the perfect backdrop for the evolution of the modern urban SUV. Its 22-inch custom-forged aluminum Super Alloy wheels are highly polished with hyper-silver accents. The Citadel also features an exclusive chrome-textured grille and polished stainless steel tips of the Mopar/Corsa custom exhaust. The Citadel “Black & Tan”, riding on Pirelli tires, was dropped with Mopar lowering springs, complementing its stunning new stance.
The shiny black exterior is matched on the inside with an all-new interior, crafted by the new Chrysler interior studio that is bent on redefining American quality and unparalleled comfort. The timeless design features sculpted soft panels throughout with world-class fit and finish, complete with the liberal use of premium materials and three rows of gorgeous Nappa leather seats. The new “Black & Tan” interior combo was inspired by some of the finest super cars in the world.
Following is a list of Mopar accessories that will be featured on the Dodge Durango Citadel “Black and Tan”:
Bike carrier, PN: TH912RWY, MSRP: $192
Chromed tube steps, PN: 82212298, MSRP: $549
Kayak carrier, PN: TC883KAY, MSRP: $157
Gold EVTS Service Package, PN: 82212613, MSRP: $249
Uconnect® Web, PN: 82211856, MSRP: $499
Mopar-First Features
Mopar has introduced numerous industry-first features including:
• Camper trailers: first to introduce off-road camper trailers
• Vehicle-information smartphone apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
• Electronic Vehicle Tracking System (EVTS): first to introduce new vehicle tracking system that sends owner a text when vehicle is driven too fast or too far based on set parameters
• 2011 Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
• WiFi: first to offer customers the ability to make their vehicle a wireless hot spot
• WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About the Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand.
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original-equipment parts for Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in that they are engineered and tested with the same teams that create factory-authorized vehicle specifications for Chrysler, Dodge, Jeep and Ram Truck vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at
More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (a simple contraction of the words Motor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s—the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.