Chicago 2011: Hyundai Shows Veloster Rally Car, Announces US Rallycross Team

By John Beltz Snyder

February 10, 2011

At the Chicago Auto Show, Hyundai announced that Rhys Millen has created a 500-horsepower, all-wheel-drive Hyundai Veloster rally car to compete in the U.S. Rallycross Championship series and the Summer X Games.

Two examples have been built so far, and one more will be built to compete in the 2WD class of the US Rallycross championship. Rhys Millen will pilot one of the AWD cars, while teammates Marcus Dodd and Robbie Maddison will share driving duties of the other vehicle. Millen and Maddison will also be behind the wheel for the X Games.

The Veloster rally car is a hardcore, lightweight version of the standard vehicle, putting 500 horsepower and 600 pound-feet of torque to the ground. Much of the body has been replaced with carbon fiber and Kevlar, giving the car a total curb weight of 2656 pounds. It also features a custom suspension, of course, as well as racing wheels, tires, and brakes, and an eight-point safety cage.

Scroll down for more details in the press release, below.


Drivers Rhys Millen and Robbie Maddison Race New Veloster Rally Cars at X Games During the 2011 U.S. Rallycross Championship Series
CHICAGO, 02/09/2011

With the next generation of Hyundai buyers eagerly awaiting the upcoming launch of the 2012 Veloster, Hyundai fuels the excitement by teaming with Rhys Millen Racing (RMR) and Red Bull to campaign the car in the high-energy sport of rallycross.

At the Chicago Auto Show, Hyundai Motor America adds the Veloster coupe to its motorsports program with the help of champion race car driver Rhys Millen, who fabricated and will race the first 500-horsepower AWD Veloster rally car in the 2011 U.S. Rallycross Championship. RMR and Hyundai are constructing a second Veloster rally car that will be a shared ride between rally champion Marcus Dodd and world record freestyle motorbike rider Robbie Maddison. Millen and Maddison will drive the Veloster rally cars at Summer X Games. A third Veloster rally car will be constructed to compete in the 2WD class in limited number of U.S. Rallycross Championship events and will be piloted by to-be-announced celebrity drivers. 

2011 U.S. RALLYCROSS CHAMPIONSHIP SCHEDULE (schedule is subject to change)

• Rd. 1             March 26-27    Irwindale Speedway, Irwindale, Calif.
• Rd. 2             April 16-17      TBA, West Coast Venue
• Rd. 3             June 18-19       Pikes Peak International Raceway, Pueblo, Colo.
• X Games 17  July 26-31        Los Angeles, Calif.
• Rd. 4             Oct. TBD         Road Atlanta, Atlanta, Ga.
• Rd. 5             Oct. 29-30       N.J. Motorsport Park, Millville, N.J.


“We feel the Veloster is a perfect fit for X Games and the U.S. Rallycross Championship series as we expand our motorsports efforts,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “The all-new 2012 Veloster is a playful, fun to drive car and thanks to Rhys and his team we’re excited to introduce it to racing fans ahead of its launch this summer. I teamed up with Rhys’ father, Rod, nearly twenty years ago for Hyundai’s original Pikes Peak rally program, so it is great to be back in the sport again with his son inspiring a new generation.”

“The Veloster Concept inspired me to expand Hyundai’s motorsports program back into their routes of rally,” said Millen, professional race driver and founder of RMR. “We’ve transformed the Veloster’s lightweight, rigid architecture into a rally car with an engine producing 500-horsepower and 600 lb.-ft. of torque. We hope some of the performance learning’s from the Veloster rallycross program have a role in the development of future Veloster models.”



Twelve RMR employees applied everything they know about fabricating racecars into the Veloster rally Car. The production Veloster was stripped to bare metal and the chassis spent five days in an Alkali bath removing all rubber and adhesives. The chassis was also stitch welded for added structural rigidity.



Millen quickly decided to take the already light weight Veloster and make it even lighter. His crew took molds of the Veloster body panels to replicate them out of carbon/Kevlar. The hood, doors, quarter panels, front fascia and rear fascia are all built out of carbon/Kevlar. The carbon/Kevlar panels are 75 percent lighter than the sheet metal they replaced. This weight-saving approach is carried throughout the car without compromising its powerful curves and surface detail or hidden third door.

Downforce has been further increased by a custom RMR rear wing. The hood is vented to dissipate heat. The curb weight for the car is 2,656 pounds.  



The interior of the RMR Red Bull Hyundai Veloster rally car is unrecognizable from its origins as a well-appointed sporty coupe designed with everyday driving in mind. All comfort and convenience features are removed to make way for a custom-fabricated eight-point safety cage and firewall which reinforce the Veloster’s already stiff chassis. Braces on the A and B pillars also tie into the strength of the body. The safety cage is required for rallying and a Sparco racing seat further protects the driver in the overhauled cockpit.



The RMR Red Bull Hyundai Veloster rally car utilizes a custom suspension with a lot of travel for the jumps rallycross cars have to make.



To ensure that the enhanced power plant translates all the way to track performance, RMR added custom built 18-inch HRE wheels and 245/40-18 Hankook Racing tires. Stopping power comes from 14-inch Alcon brake rotors and six piston Alcon calipers. The entire carbon/Kevlar body is wrapped in a paint scheme combination of blue, white and orange.



• Hankook Tires

• Genius Tools

• Sparco

• BC (Brian Crower)

• HRE Wheels

• NGK spark plugs

• WO-VEN Carbon products



A race consists of five rally-style cars jumping and sliding on a road course made of pavement and gravel. Five drivers line up to start at once, piloting 500+ horsepower four wheel drive compact cars through race traffic over a challenging short course that features jumps, unbanked turns, dirt and pavement. Each car must also take a “Joker” lap at some point during their heat. A Joker lap is a small detour – normally over a jump – that adds a level of unpredictability to the heat’s outcome, by changing a driver’s strategy in an instant.



Rhys Millen will be taking on David Higgins and Dave Mirra in their Subaru WRX STIs, Ken Block and Tanner Foust in their Ford Fiesta’s and Antoine L’Estage in his Mitsubishi EVO X to name a few.



World Champion driver Rhys “Mad Skills” Millen pilots the RMR Red Bull Hyundai Genesis Coupe in the Formula DRIFT Championship and the RMR Red Bull Hyundai Veloster rally car in the U.S. Rallycross Championship Series, including Summer X Games. Millen and his team are an ideal match to help launch Hyundai’s motorsports effort. Millen’s driving credentials include movie stunts, multiple drifting championships, a Pikes Peak world record and his 2008 New Year's Eve Las Vegas truck flip at Red Bull: New Year. No Limits. Behind Millen’s success in the driver’s seat is a full team of engineers and fabricators that know how to maximize the potential of a race car. Rhys and his team will once again attempt to set a new world record at the Pikes Peak International Hill Climb (PPIHC) driving the Hyundai PM580 powered by a turbocharged Lambda V-6 engine.

With more than 17 years of racing experience, Rhys Millen has established himself as one of the premier rally/drifting drivers in North America. Rhys is the son of famed rally and off-road racer Rod Millen. Rhys won the Formula Drift championship in 2005 and the Red Bull Drifting World Championship in 2008. In 2009 at the PPIHC, Millen won the Time Attack 2WD class in his carbon-bodied Hyundai Genesis Coupe. His time of 12:09.397 crushed the class record.



Robbie “Maddo” Maddison is an Australian freestyle motocross rider. On New Year’s Eve in 2007, he set the record (322 feet) for the longest motorcycle jump at Red Bull: New Year. No Limits. in Las Vegas. He followed it up later that year with strong finishes on the AST Dew Tour and Red Bull X-Fighters series. On New Year’s Eve 2008, Maddison successfully jumped 96 feet onto the top of the Arc de Triomphe at Paris Las Vegas and then descended more than 80 feet off the monument to a ramp below. In 2010, Maddison become the first person to jump the start gantry at the Formula One race in Melbourne, Australia. The following month he performed an amazing jump over the Corinth Canal in Greece, becoming the first person to cross the canal on a motorcycle. Last summer, Maddison won a silver medal at X Games 16 in MotoX Best Trick.



Marcus Dodd is a five-time British National Rally Champion with an extensive Motocross and rallying background. Over his 24-year career, Dodd has won more than 50 National Championship Rallies. He participated in his first rally at the age of 17 and joined the Ford racing team in 1998. Dodd won his first British National Rally Championship in 2000 and went on to win four more Championships in his HPM Hyundai, a feat which put him in the record books as the most successful driver in the history of British National Rally champions. Dodd has won five Championship Titles over a period of nine years. Dodd also has considerable experience preparing and developing rally cars which has contributed to his reputation as a fast competitor and an exceptional development driver.


Curb weight: 2,656 pounds
Engine: Hyundai 500-horspower four-cylinder turbocharged
Transmission: Xtrac six-speed sequential
Transfer case: Xtrac four wheel drive
Front and rear differentials: Xtrac
Suspension: Proflex jumbo coil over
Front Brakes: 14-inch Alcon rotors with 6-piston Alcon calipers
Rear Brakes: 12-inch Alcon rotors with 6-piston Alcon calipers
Wheels: 18 x 8.5-inch HRE
Tires: 245/40-18 Hankook racing tire
Seats and harnesses:  Sparco



Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-year complimentary Roadside Assistance. For more details on Hyundai Assurance, please visit


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