BMW Unveils Pininfarina Gran Lusso Coupe At Villa d'Este

By Brandon Turkus

May 24, 2013

Pininfarina is a world-renowned design house, known mainly for its work with Ferrari. The Cambiano-based company has designed the entire current range of Ferraris, along with legends such as the 250, Daytona, 308, F355, and Enzo.
Outside of Ferrari, Pininfarina has designed cars for Peugeot, Jaguar, MG, and Alfa Romeo. This concept is the design house’s first collaboration with BMW, though. It’s called the Pininfarina Gran Lusso Coupe.
Debuting today at the 2013 Concorso d’Eleganza Villa d’Este on Lake Como, in Italy, the one-off concept is meant to be the ultimate BMW luxury coupe. The elegant styling uses many of BMW’s signature cues, but features graceful and subtle changes courtesy of the designers at Pininfarina.
The Gran Lusso’s wide looks are accentuated by the enlarged double-kidney grille, which is angled out in a traditional BMW shark nose. The long hood covers a unspecified V-12. The profile view is dominated by a side grille and vent reminiscent of the current M6, while the tail is highlighted by the long, thing taillights, which span the width of the car.
The cabin is dominated by the large, thin-rimmed, wood-and-leather steering wheel, an item that looks remarkably anachronistic in fat-rimmed, flat-bottomed world. The four seats are finished in Foglizzo leather in both black and Tobacco Brown. The beautiful woodwork comes from a single piece of New Zealand kauri wood. Finally, the roof liner is finished in Italian wool with plaid accents.
BMW Pininfarina Gran Lusso Coupe
BMW's normally upright front fascia has been toned and sharpened by the team at Pininfarina.
BMW Pininfarina Gran Lusso Coupe
The cabin is a thing of beauty, with rich Tobbaco Brown leather and some of the rarest wood on the planet. The steering wheel is delightfully old school.
BMW Pininfarina Gran Lusso Coupe
Probably our favorite angle, BMW's traditional L-shaped taillights lend themselves well to the thin, vehicle-spanning look found on the Gran Lusso Coupe.