Beijing 2012: Rolls-Royce Ghost Six Senses Concept

News I By Brandon Turkus I April 24, 2012

It’s no secret that the Chinese market is a big deal. What you may not know, though, is that it’s the limousine business that’s really booming in the communist country. Look no further than the Jaguar XJ Ultimate or Chrysler 300 Ruyi Design Concept that debuted yesterday, or the Rolls-Royce Ghost Six Senses Concept that debuted today.

The Ghost Six Senses Concept is, not surprisingly, based off of the standard Ghost, which is in turn built on the (heavily modified) bones of the BMW 7-Series.

The Ghost Concept has been painted in pearlescent Carrara White, and fitted with unique alloy wheels. The interior finished in beautifully fine hides and walnut burr trim, along with some chrome and aluminum. The Ghost Six Senses features an uprated audio system with an improved amp and speakers concealed in the headliner. Combine this with the traditionally quiet ride of a Rolls, and we’re pretty certain this is the best place to listen to your iPod in the world.

Rolls-Royce doesn’t mention production, but we suspect that a big enough check could secure your very own Ghost Six Senses.

Please scroll down for the official press release from Rolls-Royce.

GHOST SIX SENSES CONCEPT ELEVATES THE SPIRIT OF ECSTASY TO A NEW LEVEL OF SENSORY INDULGENCE

23.04.2012

Rolls-Royce Motor Cars proudly presents the Ghost Six Senses concept, a highly-bespoke luxury model that encapsulates the richness of experience that comes as standard with any Rolls-Royce and takes it to a new level of sensory indulgence.

Approaching this luxurious Rolls-Royce and opening its coach doors immediately ignites the senses for sight, taste, touch, sound and aroma. And the sense of surprise and delight continues as guests encounter the lavish use of soft, sumptuous leathers, finest veneer detailing and special bespoke enhancements.

“The Ghost Six Senses concept is a luxurious environment designed for the most discerning of individuals,” commented Torsten Müller-Ötvös, Rolls-Royce CEO. “It delights the senses and draws you into somewhere that transcends the interior of a car. Relax for a few moments and you will experience something that is hard to define, but which our customers understand so well.

“It can be likened to an aura, a sense that the stunning hand-made interior embodies something of the heart and soul of each proud craftsperson involved in its creation. That’s a uniquely Rolls-Royce sixth sense that this car presents so elegantly.”

Rolls-Royce Motor Cars is the world’s leading luxury goods manufacturer. And while the world of luxury presents many objects of desire that captivate one or more senses, it takes one of these hand-built cars to awaken all five.

Sight

Beautiful and elegant, a Rolls-Royce Ghost is a sign of impeccable taste, a luxury car that is instantly pleasing to the eye. Ghost Six Senses’ pearlescent Carrara White finish complements new forged alloy wheels while eyes are immediately drawn to rich interior detailing upon entry through its coach doors. The deep lustre of the Walnut Burr veneer complete with diagonally-oriented, brown oak cross-banding, are designed to hint at the extraordinary power at the driver’s disposal.

Sound

For more than 100 years the sound of silence has driven the Rolls-Royce brand. But 21st century Ghost and Phantom models also present an auditorium in which the most advanced systems can deliver music in the most impressive fashion. The concept audio system in Ghost Six Senses richly fills the spacious rear cabin thanks to its upgraded amplifier and the inclusion of ‘exciter’ speakers housed in the leather headlining that help raise the centre of sound closer to a passenger’s ear.

Aroma

The finest interior materials create scents that are unique to Rolls-Royce. The rich aroma greeting Ghost Six Senses’ occupants comes from the most supple natural soft grain leather in enveloping, hand-crafted seats, as well as in the car’s leather headlining, with added hints of the woody spice in the walnut veneer.

Taste

Bathed in light from a panoramic sunroof, the rear cabin urges occupants to relax in style. For the ultimate taste experience the most refreshing chilled drinks or vintage champagne can be served from Ghost Six Senses’ coolbox, in flutes featuring a delightful sound-wave etching.

Touch

From cool chrome and sumptuous leather to the finest veneers, a Rolls-Royce is the most tactile way to travel in ultra-luxury. Ghost Six Senses takes this concept further with the inclusion of natural grain leather for the first time. Deep pile lambswool rugs encourage occupants to submerge feet, while opening the boot effortlessly with remote opener, reveals a further lambswool lining to cosset luxury bespoke luggage.

“Ghost Six Senses redefines a simple truth,” added Torsten Müller-Ötvös. “A Rolls-Royce is always so much more than the sum of its beautiful parts.”

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