Speed Secrets: Sponsorship For Amateur Racers
By Ross Bentley
August 20, 2013
It's ironic that there are so many amateur racers who are bringing in a larger percentage of their annual racing budget from sponsorship than many "pros" are.
It may be a matter of scale - pros typically need more! But from what I've witnessed, it may have more to do with the approach. Too many pros think they need to land the big sponsor, and that means asking for the entire budget. Amateurs piece many deals together, ultimately covering their budget.
Some amateurs also leverage their network better than some pros do.
It's something to think about. After all, now is the time to be working on funding for next season.